La Pausa Consulting

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La Pausa Consulting - Services for Small Businesses
La Pausa Consulting - Services for Small Businesses

Business Growth Starts with Operational Clarity

Struggling to grow your Shopify, e-commerce, or startup business despite heavy marketing spend?

La Pausa Consulting, led by Fractional COO Adair Vilella, helps product-based and service businesses optimize operations from strategic planning, Shopify data cleanup, Klaviyo setup, to CRM strategy, sales team development, and AI customer service support.

We align your backend with your growth goals, so your sales, marketing, and team can finally work in sync.

Book a free Discovery Call to streamline your systems and scale smarter.

  • Fractional COO Services

    Strategic Support, When You Need It Most

    La Pausa Consulting, led by Adair Vilella, offers Fractional COO services to help growing businesses scale smarter. Instead of hiring a full-time COO, partner with LPC to access high-level operational leadership.

    Whether you're navigating growth, realigning your team, or streamlining processes, we bring in-depth experience, clear structure, and a results-driven mindset to every engagement. We help you zoom out to see the big picture, then zoom in to take strategic action.

    How the LPC Team Supports Your Business:

    • Revenue & Sales Optimization

    • Scalable Team & Process Development

    • Market Expansion & Go-to-Market Execution

    • Data-Driven Decision-Making & Reporting

    • Shopify + QuickBooks Data pulling, data cleaning, and data visualization

    • Leadership Support & Team Mentorship

    • Operational Efficiency & Cost Management

    • Founder Support During Transitions (e.g. maternity leave, executive turnover)

    Why Choose a Fractional COO with La Pausa Consulting?

    • Executive leadership without the full-time cost

    • Immediate impact with proven frameworks

    • Objective outside perspective to identify blind spots

    • Scalable systems that grow with your business

    • Access to LPC’s network of trusted partners and industry experts

    Let’s make your operations stronger, your team more aligned, and your growth more intentional.

  • Turn Your Shopify & QuickBooks Data into Clear, Actionable Insights

    At La Pausa Consulting, we help e-commerce brands cut through the noise and make smarter decisions by cleaning up messy data and visualizing what really matters. Whether it’s buried in Shopify, QuickBooks, or both—we organize, streamline, and surface the insights that drive profit.

    Our team builds custom dashboards that highlight key metrics like:

    • Product performance & pricing errors

    • Cost of Goods Sold (COGS)

    • Gross margin tracking

    • Inventory trends

    • Customer behavior & VIP spend

    • Expense analysis & reduction opportunities

    We also support product page audits to ensure consistency in variants, metafields, pricing, and backend organization—giving your team a cleaner, more accurate foundation for growth.

    By cleaning and visualizing your data, we empower your team to:

    • Make faster, more informed decisions

    • Catch costly errors before they snowball

    • Understand what’s working—and what’s not

    • Align operations, marketing, and finance teams around clear data

    Not an e-commerce brand? No problem.


    If you're a service-based business using any tech platform with exportable data, we can still help. From CRMs to financial tools, if there is data, we can clean it and turn it into a strategic advantage.

  • Custom CRM Setup with Salesforce

    Build a CRM That Works the Way Your Business Works

    At La Pausa Consulting, we specialize in implementing and customizing Salesforce for small businesses ready to scale. Whether you're an e-commerce brand or a service-based agency, we curate your CRM to fit your specific workflows, goals, and team needs, so you can finally stop managing your business in scattered spreadsheets.

    For e-commerce brands, we tailor Salesforce to:

    • Track brand partnerships, influencer outreach, and collaborations

    • Manage wholesale prospects, retail buyer pipelines, and sales rep activity

    • Organize all your customer, vendor, and business contacts in one place

    • Monitor outreach progress and set up automations for follow-ups, track activity and build dashboards to track your teams efforts

    For service-based agencies, we design Salesforce to:

    • Centralize client relationships, proposals, and project timelines

    • Support lead management from inquiry to signed contract

    • Track retention, referrals, and upsell opportunities

    Why implement Salesforce with LPC?

    • Custom CRM structure tailored to your business model

    • Better visibility into your sales, marketing, and outreach efforts

    • Improved collaboration and accountability across teams

    • Clean, centralized data that informs smarter decisions

    • Long-term ROI through automation, insights, and operational efficiency

    We build with your growth in mind, so as your business scales, your systems are already one step ahead.

  • Clarity in Sales. Confidence in Growth.

    At La Pausa Consulting, we help founders take the guesswork out of sales. Whether you're a startup trying to understand your revenue levers or an established brand ready to build a sales team, we meet you where you are and move you forward with intention.

    Led by Adair Vilella, our team dives into your numbers, your customer journey, and your current outreach efforts to uncover what’s working, what’s missing, and where revenue is being left on the table.

    Here’s how we support you:

    • Audit current sales performance and revenue channels

    • Identify gaps in customer retention, lead conversion, and upselling

    • Develop strategic sales plans tailored to your business goals

    • Clean and organize sales data from platforms like Shopify, QuickBooks, or CRMs

    • Build sales tracking dashboards and team accountability tools

    • Create processes and KPIs for hiring sales reps or launching a wholesale program

    • Train your internal team or act as a fractional sales lead if you're not ready to hire

    We’re not just consultants, we’re partners in building a scalable, repeatable sales engine that fits your business model.

    Let’s turn your momentum into measurable revenue growth with structure, strategy, and systems that actually stick.

  • Team Leadership & Organizational Clarity

    Don’t Want to Manage a Team? Let Us Do It For You.

    Many of the founders we work with didn’t start their business to manage people and we get it. You want your team to be effective, your departments to run smoothly, and your time back to focus on the big picture.

    At La Pausa Consulting, we step in to lead, delegate, and align your team so you don’t have to. Whether you're overwhelmed by daily operations or struggling to get your team on the same page, we’ll bring structure, strategy, and accountability to every corner of your business.

    Here’s how we help:

    • Act as a fractional team leader or integrator when you don’t want to manage

    • Define team roles, clarify responsibilities, and set up accountability systems

    • Streamline communication and reporting across departments

    • Build team culture rooted in collaboration, ownership, and trust

    • Facilitate hiring, onboarding, and performance reviews

    • Create SOPs so your team knows exactly what to do and when to do it

    You stay in your zone of genius and we’ll make sure the rest of your team is in theirs.

  • Let’s Build Your Dream Team—Without the Overwhelm

    Hiring is one of the most important (and time-consuming) parts of running a business and most founders don’t have the time, desire, or systems to do it right. That’s where La Pausa Consulting steps in.

    Led by Adair Vilella, we help you take the guesswork out of hiring and onboarding, so you can grow your team with confidence and clarity.

    Here’s how we support you:

    • Write clear, compelling job descriptions

    • Post roles on LinkedIn and relevant platforms

    • Review resumes and filter qualified candidates

    • Lead or support the interview process

    • Draft offer letters and contracts

    • Build customized onboarding programs

    • Structure the first 30, 60, and 90 days with clear roadmaps

    • Set KPIs and check-ins to keep new hires accountable

    • Ensure new team members are set up to succeed, not just hired and forgotten

    We make sure your team starts strong with systems, support, and expectations that set them (and you) up for long-term success.

    Whether you’re making your first hire or building out an entire department, we’ll guide the process from start to finish, so you can focus on what you do best.

  • Strategic Planning for Founders

    From Big Vision to Clear Next Steps

    Most founders know where they want to go, but don’t always have the time or tools to map out how to get there. At La Pausa Consulting, we help you step out of the day-to-day and into a CEO mindset, guiding you through strategic planning that’s clear, actionable, and built for your unique business.

    Led by Adair Vilella, we work closely with you to define priorities, streamline operations, and create a realistic roadmap for growth. Whether you're a startup laying the groundwork or a small business ready to scale, we bring structure to your vision and accountability to your execution.

    Here’s how we help:

    • Facilitate strategic planning sessions with founders and leadership teams

    • Set quarterly, annual, and long-term goals that are actually achievable

    • Align your team and departments around shared priorities

    • Identify growth opportunities, inefficiencies, and resource gaps

    • Build out tactical roadmaps and hold the team accountable to progress

    • Connect business activities back to your bottom line

    You’ll leave with more than a plan. You will have a clear direction, a team that’s aligned, and the operational support to follow through.

    Let’s take the vision in your head and turn it into a business that runs with clarity, focus, and momentum.

  • We Help You Structure, Hire, and Scale Your Sales Team

    At La Pausa Consulting, we help founders go from “we need more sales” to building a high-performing sales development team with structure, accountability, and results.

    Whether you’re launching your first outbound efforts or expanding into wholesale or B2B, we work alongside you to build the team, processes, and systems needed to consistently drive revenue without it falling on your shoulders.

    Here’s how we support you:

    • Audit your current sales activities and identify gaps

    • Develop a scalable sales development strategy that fits your business model

    • Write sales rep job descriptions, post to hiring platforms, and screen applicants

    • Interview, onboard, and train new sales hires

    • Create outreach scripts, follow-up cadences, and sales tracking tools

    • Set up CRMs to track leads, pipeline stages, and performance metrics

    • Implement weekly reporting, KPIs, and accountability check-ins

    • Provide fractional oversight until your internal team is ready to lead

    From wholesale reps to business development associates, we build the team and the infrastructure to make sales a repeatable, scalable function in your business, not just a founder-led hustle.

    Ready to grow your revenue with a real sales engine behind it? We’ll help you build it from the ground up.

  • Shopify Consulting (Data-Focused)

    At La Pausa Consulting, we don’t build websites or handle platform migrations, but we do dive into your Shopify data to bring clarity and clean-up. We help optimize your product pages, organize variants and collections, correct pricing and COGS, and uncover reporting gaps so you can make smarter business decisions backed by clean, reliable data.

  • We’re not a marketing agency and we don’t offer traditional marketing services. But at La Pausa Consulting, we work behind the scenes to make your marketing work stronger.

    We help align your sales and marketing efforts, set up your technology tools (like Klaviyo), build email flows, and organize your data so you can create smart, personalized segmentation lists that actually drive revenue. Think of us as your operational partner to get the backend right, so your marketing team can perform at their best.

  • Looking to streamline your support without sacrificing customer experience? La Pausa Consulting is now helping Shopify e-commerce brands explore AI-powered customer service solutions.

    We’ll work with your team to build and implement AI agents that can handle FAQs, track orders, and support basic customer inquiries—freeing up your team’s time and improving response speed.

    This is a developing service perfect for early adopters ready to enhance their support systems with AI.

La Pausa Consulting - consulting services for women-led small businesses

About our CEO

Adair Vilella is a seasoned Sales Operations professional with over 15 years of experience in driving revenue growth for both large corporations and startups. As a seasoned consulting expert, Adair specializes in executive coaching, leadership development, organizational effectiveness consulting, and data visualization.

Originally from Atlanta, GA, Adair's passion for health led her to spend 11 years in California, where she immersed herself in the Corporate Health & wellness and the Startup Medical-Spa space. Adair's extensive consulting experience includes driving revenue growth for Equinox Fitness for over 7 years, where she held the position of National Account Executive.

In this role, Adair excelled in developing corporate partnerships with Fortune 500 firms, B2B sales, business development, and CRM pipeline management in Salesforce, consistently surpassing sales quotas.

Adair's consulting expertise extends to advising and driving growth for small businesses and startup communities. Her recent work with Next Health involved successfully generating growth and revenue to prepare for the next series of investments. Additionally, Adair has a deep expertise in data visualization, including QuickBooks data visualization, and helping retail owners make better business intelligence decisions from their Shopify data via data visualization.

As a consultant, Adair's goal is to assist businesses in building lasting team cultures that deliver sales results and enable growth. She works closely with her clients to develop customized solutions to their unique challenges, leveraging her extensive experience and expertise to help them achieve their goals. Whether it's developing executive coaching programs, designing leadership development initiatives, or creating data visualization solutions to make better business intelligence decisions, Adair's consulting services are designed to help businesses succeed.

If you're looking for a consultant who can help you build a lasting team culture, drive sales growth, and leverage data to make better business decisions, Adair Vilella is the right choice for you. Contact her today to learn more about her consulting services and to schedule a complimentary consultation.

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Reach out to our team today to discover more about our specialized consulting services for small businesses led by women at LPC, and book a complimentary consultation.

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